SloveniaMedia Act (ZMed-1), Articles 66 and 67, Labelling of AI-Generated Media Content and Publisher Responsibility
Zakon o medijih (ZMed-1), Uradni list RS, št. 69/2025, 66. in 67. člen
In force since .
An AI transparency rule binding public and private bodies.
- Obligation class
- Content labelling, Disclosure
As of .
What it requires
- If you publish a medium, make any programme content created partly or wholly with generative AI systems clearly recognisable and set apart from your other programme content (Article 66(1)).
- Label that content with clear and systematic labels at its start and at its end (Article 66(2)).
- Tell users how you use AI systems, especially where the use can affect how content is used and understood or where the systems automatically adapt and create content for different target groups (Article 66(3)).
- Give the information and labels in Slovenian or in a language that users in Slovenia readily understand (Article 66(4)).
- Check the accuracy of the statements and data in AI-generated content you publish and its compliance with the Act and other laws, because the publisher is responsible for them (Article 67).
- Where a violation is found, remove AI-generated programme content as soon as possible and at the latest within one working day of a report (Article 67).
If you get it wrong
Penalty structure
Article 100(1) fines a legal person between EUR 2,000 and EUR 20,000 for the violations of Article 66(1) to (4). The responsible person of the legal person is fined EUR 250 to EUR 1,000 and a sole trader EUR 1,000 to EUR 5,000 under Article 100(2) and (3).
- Rule
- Fixed only
- As of
- Currency
- EUR
- Fixed cap
- 20,000
Who enforces it
Enforcement body
The Agency for Communication Networks and Services (AKOS) supervises Articles 66 and 67 of the Media Act under Article 95(2).
Settledness
- As of
- Open questions
- Does 'delno ali v celoti ustvarjena s sistemi generativne umetne inteligence' in Article 66(1) cover a text that a person has written or edited after a generative system drafted it, and from what point is programme content 'delno ustvarjena' by such a system?
- Whose 'prijava' starts the one-working-day period for removing content under Article 67, and does a report from any user count?
What it makes you log
Logging duty
Articles 66 and 67 require labels, information to users and removal of content and state no duty to keep logs or records.
- Kind
- None
- As of
What this law does
Article 66(1) of the Media Act (ZMed-1) requires any programme content created partly or wholly with generative artificial intelligence systems to be clearly recognisable and set apart from the medium's other programme content. Article 66(2) requires such content to carry clear and systematic labels at the start and at the end of the content.
Article 66(3) requires publishers to tell users how they use AI systems, especially where that use can affect how content is used and understood or where AI systems automatically adapt and create content for different target groups. Under Article 66(4) the information and labels must be in Slovenian or in a language that users in Slovenia readily understand.
Article 66(5) treats the use of AI systems intended for users as misleading where it misleads or might mislead users and would be likely to affect their behaviour or opinion. Article 67 makes the publisher responsible for the accuracy of the statements and data in programme content generated or partly generated with AI systems, and for its compliance with the Act and other laws.
Where a violation is found, the publisher must remove such content as soon as possible and at the latest within one working day of a report. Article 95(2) makes the Agency for Communication Networks and Services (AKOS) the supervisor of Articles 66 and 67, among other provisions. Article 100(1) fines a legal person between EUR 2,000 and EUR 20,000 for the violations it lists.
Those violations include failing to recognise and set apart AI-generated content, failing to label it, failing to tell users how AI systems are used, and failing to give the information and labels in Slovenian or a language users readily understand. Article 116 provides that the Act takes effect on the fifteenth day after its publication in the Uradni list. The Act was published in Uradni list RS 69/2025 on , so it took effect on .
When LexLint raises it
When your app profile says your app generates content with AI, deploys a chatbot or reuses other publishers' content.