Law / United States / 
Pennsylvania
S.B. 806, Artificial Intelligence Deceptive Advertising Act
Pa. S.B. 806, 2025-2026 Regular Session
Finalized, with one agreed text, dated , as of .
An AI transparency rule binding private bodies.
- Enforcement body
- Pennsylvania Attorney General and district attorneys
- Obligation class
- Content labelling, Disclosure
As of .
Where it has got to
The text described here is Printer's Number 1808, as amended on third consideration in the Senate and passed by both chambers. That print is PN 1808, published .
Locally, this stage is final passage in the House, .
The stage above is recorded at www.palegis.us.
The Senate amended the bill on third consideration (PN 1808) and passed it 48-2 on . The House reported it as committed from Communications and Technology on , re-reported it from Appropriations on and passed the same print 163-40 on . The bill status page shows no executive action yet. The 2025-2026 session runs through .
What it requires
- Do not knowingly, recklessly or willfully create and disseminate, or cause to be created and disseminated, an advertisement that uses AI-generated or significantly AI-modified content in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services advertised, without a clear and conspicuous disclosure.
- Make the disclosure state that the advertisement contains content that was modified or generated using artificial intelligence, display it in the first instance whenever the content is presented, present it in the same medium as the content, and, to the extent technically feasible, make it permanent or extraordinarily difficult to remove.
These lines are LexLint's reading of the law's text, as of .
In the frameworks
- NIST AI RMF
- MEASURE 2.8Risks associated with transparency and accountability – as identified in the MAP function – are examined and documented.
- NIST AI 600-1
- GAI-RISK-07Human-AI Configuration
- GAI-RISK-08Information Integrity
- OWASP Agentic Top 10
- ASI09Human-Agent Trust Exploitation
- MIT mitigations Draft
- FINOS AIGF
- AIR-DET-021Agent Decision Audit and Explainability
- ETSI EN 304 223
Our reading of where this law's duties sit in each framework. It never says that running a control meets the law. How we read a framework against the law
Identifiers refer to ETSI EN 304 223 V2.1.1 (2025-12), © ETSI 2025, all rights reserved. ETSI owns the standard; no ETSI text (titles or sentences) is reproduced here. The standard is free to download from ETSI.
If you get it wrong
Penalty structure
As passed, a court may award a civil fine that does not exceed $3,000, together with actual attorney fees and court costs, in an action brought by the Attorney General or a district attorney.
- Rule
- Fixed only
- As of
- Currency
- USD
- Fixed cap
- 3,000
What this law does
The Senate passed this measure 48-2 on . The House passed the same printer's number 163-40 on . The bill status page records no executive action as of .
As passed, an advertiser may not knowingly, recklessly or willfully create and disseminate, or cause to be created and disseminated, an advertisement that uses synthetic content in a manner that creates a false consumer perception about the nature, origin or authenticity of the goods or services being advertised, without clear and conspicuous disclosure. The disclosure must state that the advertisement contains content that was modified or generated using artificial intelligence.
It must be displayed in the first instance whenever the synthetic content is presented to the consumer, presented in the same medium as the synthetic content, and, to the extent technically feasible, permanent or extraordinarily difficult to remove from it. The disclosure requirement does not reach content that is evidently fictional based on the content or context of the depiction, parody, satire, commentary or criticism, or content limited to text.
The Attorney General or a district attorney may bring an action to restrain a prohibited act by temporary or permanent injunction. A court may award a civil fine that does not exceed $3,000, together with actual attorney fees and court costs. The bill provides that the act takes effect in 60 days.
When LexLint raises it
When your app profile says your app generates content with AI.