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Law / United States / Nevada

AB 73 (2025), AI-manipulated media disclosure in paid political communications

Nev. Rev. Stat. 294A.3493

In force since .

An AI transparency rule binding public and private bodies.

Obligation class
Disclosure, Content labelling
Audit expectation
none
Setting the rule reaches
Elections

What it requires

  • Disclose, clearly and conspicuously, that an image, video, or audio recording has been manipulated whenever a paid communication supporting or opposing a candidate or party, or soliciting campaign contributions, includes synthetic media.
  • For video, keep the disclosure visible for the entire duration; for audio, read it clearly at the start, at the end, and at least every two minutes if the audio runs longer than two minutes.
  • A depicted candidate may sue for an injunction or other equitable relief if a non-disclosing communication about them runs; mere carriage by a streaming, cloud, internet or broadcast service, or use as satire or parody, does not create liability under this section.

These lines are LexLint's reading of the law's text.

In the frameworks

NIST AI RMF
  • MEASURE 2.8Risks associated with transparency and accountability – as identified in the MAP function – are examined and documented.
NIST AI 600-1
OWASP Agentic Top 10
  • ASI09Human-Agent Trust Exploitation
MIT mitigations Draft
  • 2.4Content Safety Controls
  • 4.1System Documentation
  • 4.2Risk Disclosure
  • 4.6User Rights & Recourse
FINOS AIGF
ETSI EN 304 223
  • 5.1.3-2Threats developers cannot resolve are passed to operators and on to end-users.
  • 5.3.1-1Users told where and how their data is used, accessed and stored, with developers informing operators.
  • 5.3.1-2.1That guidance covers proper use, limits and likely failure modes.

Our reading of where this law's duties sit in each framework. It never says that running a control meets the law. How we read a framework against the law

Identifiers refer to ETSI EN 304 223 V2.1.1 (2025-12), © ETSI 2025, all rights reserved. ETSI owns the standard; no ETSI text (titles or sentences) is reproduced here. The standard is free to download from ETSI.

If you get it wrong

Criminal exposureNo

Private right of actionYes

Penalty structure

NRS 294A.420(2) sets this civil penalty for a violation of an applicable provision of chapter 294A, recovered by the Secretary of State in the First Judicial District Court, with court costs and attorney fees; NRS 294A.3493 itself states only injunctive and equitable relief.

Rule
Per violation only
As of
Currency
USD
Per violation unit
Violation
Per violation amount
10,000

Who enforces it

Enforcement body

The Secretary of State, who may investigate an alleged violation of chapter 294A and institute proceedings in the First Judicial District Court or refer it to the Attorney General (NRS 294A.410); a depicted candidate may also seek an injunction or other equitable relief in district court.

Settledness

As of
Open questions
Does "an applicable provision of this chapter" in NRS 294A.420(2) reach a failure to include the disclosure that NRS 294A.3493(1) requires, so that the civil penalty of not more than $10,000 for each violation applies?

What it makes you log

Logging duty

Section 294A.3493 requires a clear and conspicuous on-communication disclosure that an image, video, or audio recording has been manipulated. It states no duty to create, keep, or produce a log or record of the disclosure or of the underlying synthetic media.

Kind
None
As of

What this law does

Drafted with AI

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page. How this site is made

Research summary

Legal information, not legal advice. This is LexLint's own research summary of a public legal source, and it creates no attorney-client relationship. For decisions that matter, consult qualified counsel in the relevant jurisdiction. About LexLint

A paid communication made in support of or opposition to a candidate, group of candidates or political party, or that solicits campaign contributions, must carry a clear and conspicuous disclosure reading "This (image/video/audio) has been manipulated" whenever it includes synthetic media, meaning an image, audio or video recording intentionally manipulated using generative adversarial network techniques, artificial intelligence or generative AI to realistically but falsely depict a person's appearance, speech or conduct.

A video disclosure must run for the entire video; an audio disclosure must be read clearly at the start, at the end, and, for audio longer than two minutes, at intervals of no more than two minutes.

A depicted candidate whose likeness appears in a non-disclosing communication may seek an injunction or other equitable relief in district court against whoever made or paid for it; the section does not impose liability on a streaming, interactive computer, cloud or internet service provider, a broadcaster or cable or satellite operator, a programmer or producer of broadcast content, or a publisher of synthetic media as satire or parody.

When LexLint raises it

When your app profile says your app generates audio with AI, generates images with AI or generates video with AI.

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