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Law / United States / New Hampshire

Synthetic Media and Deceptive and Fraudulent Deepfakes in Elections

RSA 664:14-c

In force since .

An AI transparency rule binding private bodies.

How the hook was established
express
What makes it apply
Place of effect
Obligation class
Disclosure
Audit expectation
none
Setting the rule reaches
Elections

What it requires

  • Do not distribute a deepfake of a candidate, election official, or party on the ballot within 90 days of an election, unless you disclose that the media was manipulated or generated by artificial intelligence.NIST AI RMFMAP 3.3
  • Use the exact disclosure wording the statute prescribes, sized or paced so an average viewer or listener will notice it.NIST AI RMFMEASURE 2.8
  • A targeted candidate or election official may sue for damages; this does not apply to an interactive computer service host, a recipient with no reason to know the material was a deepfake, qualifying news coverage, or paid political ads that keep their sponsor's disclaimer.

These lines are LexLint's reading of the law's text.

In the frameworks

NIST AI RMF
  • MAP 3.3Targeted application scope is specified and documented based on the system’s capability, established context, and AI system categorization.
  • MEASURE 2.8Risks associated with transparency and accountability – as identified in the MAP function – are examined and documented.
NIST AI 600-1
MIT mitigations Draft
  • 4.1System Documentation
  • 4.2Risk Disclosure
  • 4.6User Rights & Recourse
FINOS AIGF
ETSI EN 304 223
  • 5.1.3-2Threats developers cannot resolve are passed to operators and on to end-users.
  • 5.3.1-1Users told where and how their data is used, accessed and stored, with developers informing operators.
  • 5.3.1-2.1That guidance covers proper use, limits and likely failure modes.

Our reading of where this law's duties sit in each framework, and in the NIST AI RMF, line by line beside each duty above. It never says that running a control meets the law. How we read a framework against the law

Identifiers refer to ETSI EN 304 223 V2.1.1 (2025-12), © ETSI 2025, all rights reserved. ETSI owns the standard; no ETSI text (titles or sentences) is reproduced here. The standard is free to download from ETSI.

If you get it wrong

Criminal exposureYes

Private right of actionYes

Criminal exposure note

RSA 664:21, IV provides that any person who otherwise violates any provision of chapter 664 is guilty of a misdemeanor if a natural person and of a felony if any other person; RSA 664:14-c names no separate criminal penalty and states no class or maximum for either.

Who enforces it

Enforcement body

The attorney general, on a written complaint from a candidate or voter under RSA 664:18, who may order the violator to cease and desist or prosecute; a candidate or election official depicted in a deepfake may also sue under RSA 664:14-c, IV.

Settledness

As of
Open questions
Does "deceptive and fraudulent deepfake" in RSA 664:14-c, IV, a phrase paragraph I does not define (it defines only "deepfake"), require a showing of deception or fraud beyond the paragraph II prohibition before a candidate or election official may sue?

What it makes you log

Logging duty

RSA 664:14-c requires a disclosure on a covered election communication that includes synthetic media; it creates no duty to keep any log, record or other documentation, and names nobody who may check one.

Kind
None
As of

What this law does

Drafted with AI

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page. How this site is made

Research summary

Legal information, not legal advice. This is LexLint's own research summary of a public legal source, and it creates no attorney-client relationship. For decisions that matter, consult qualified counsel in the relevant jurisdiction. About LexLint

Within 90 days of an election, a person, corporation, committee, or other entity may not distribute a message it knows or should have known is an AI-generated or generative-AI deepfake of a candidate, election official, or party on the ballot, unless the media carries a prescribed disclosure stating that it was manipulated or generated by artificial intelligence and depicts speech or conduct that did not occur, sized or paced so an average viewer or listener will notice it.

A targeted candidate or election official may sue for damages; the prohibition does not reach an interactive computer service host, a person with no reason to know the material was a deepfake, qualifying news coverage, paid political communications that keep their sponsor's disclaimer, or satire or parody not reliant on artificial intelligence.

When LexLint raises it

When your app profile says your app generates audio with AI, generates images with AI or generates video with AI.

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