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Law / United States / Massachusetts

An Act enhancing disclosure requirements for synthetic media in political advertising (H.5094)

H.5094, 194th General Court (2025-2026)

An AI transparency rule binding public and private bodies.

Obligation class
Content labelling, Disclosure
Audit expectation
none
Setting the rule reaches
Elections

What it requires

  • Disclose at the beginning and end of any AI-generated synthetic media audio or video communication intended to influence a vote on a candidate or ballot question that it contains AI-generated material.
  • A violation would be punishable by a fine of not more than $1,000.

These lines are LexLint's reading of the law's text.

In the frameworks

NIST AI RMF
  • MEASURE 2.8Risks associated with transparency and accountability – as identified in the MAP function – are examined and documented.
NIST AI 600-1
OWASP Agentic Top 10
  • ASI09Human-Agent Trust Exploitation
MIT mitigations Draft
  • 2.4Content Safety Controls
  • 4.1System Documentation
  • 4.2Risk Disclosure
  • 4.6User Rights & Recourse
FINOS AIGF
ETSI EN 304 223
  • 5.1.3-2Threats developers cannot resolve are passed to operators and on to end-users.
  • 5.3.1-1Users told where and how their data is used, accessed and stored, with developers informing operators.
  • 5.3.1-2.1That guidance covers proper use, limits and likely failure modes.

Our reading of where this law's duties sit in each framework. It never says that running a control meets the law. How we read a framework against the law

Identifiers refer to ETSI EN 304 223 V2.1.1 (2025-12), © ETSI 2025, all rights reserved. ETSI owns the standard; no ETSI text (titles or sentences) is reproduced here. The standard is free to download from ETSI.

What it makes you log

Logging duty

The House redraft adds section 70 to chapter 56 of the General Laws. It requires a paid political audio or video communication that contains synthetic media to carry the words "contains content generated by AI" at its beginning and end, and a disclosure legend throughout each portion containing synthetic media. The section sets a fine of not more than $1,000 and says nothing of a log, a record or a retention period.

Kind
None
As of

What this law does

Drafted with AI

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page. How this site is made

Research summary

Legal information, not legal advice. This is LexLint's own research summary of a public legal source, and it creates no attorney-client relationship. For decisions that matter, consult qualified counsel in the relevant jurisdiction. About LexLint

This bill has not been enacted, so read the following as what it would require rather than a current duty. As passed by the House, any synthetic media audio or video communication intended to influence voting for or against a candidate or a ballot proposition would have to disclose, at the beginning and the end of the communication, that it contains AI-generated material. A violation would be punishable by a fine of not more than $1,000.

Originally filed as H.846, the House Committee on Ways and Means reported a new draft as H.5094. The redraft passed the House 157 to 0 on . It was then referred to the Senate Committee on Ways and Means on .

When LexLint raises it

When your app profile says your app generates audio with AI or generates video with AI.

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Page updated .