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Law / Turkey

Commercial Advertising Regulation, AI Disclosure Duty

Art. 18/8, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (RG No. 33297, 1 Temmuz 2026)

In force since .

An AI transparency rule binding private bodies.

Obligation class
Disclosure, Content labelling
Audit expectation
none

What it requires

  • Where an advertisement directed at consumers in Turkey uses artificial intelligence or other software in a way that significantly affects a consumer's economic behaviour, or presents an AI-generated digital character that a consumer could mistake for a real human being, disclose that fact clearly, understandably, and in a manner distinguishable from the rest of the advertisement.

These lines are LexLint's reading of the law's text.

In the frameworks

NIST AI RMF
  • MEASURE 2.8Risks associated with transparency and accountability – as identified in the MAP function – are examined and documented.
NIST AI 600-1
OWASP Agentic Top 10
  • ASI09Human-Agent Trust Exploitation
MIT mitigations Draft
  • 2.4Content Safety Controls
  • 4.1System Documentation
  • 4.2Risk Disclosure
  • 4.6User Rights & Recourse
FINOS AIGF
ETSI EN 304 223
  • 5.1.3-2Threats developers cannot resolve are passed to operators and on to end-users.
  • 5.3.1-1Users told where and how their data is used, accessed and stored, with developers informing operators.
  • 5.3.1-2.1That guidance covers proper use, limits and likely failure modes.

Our reading of where this law's duties sit in each framework. It never says that running a control meets the law. How we read a framework against the law

Identifiers refer to ETSI EN 304 223 V2.1.1 (2025-12), © ETSI 2025, all rights reserved. ETSI owns the standard; no ETSI text (titles or sentences) is reproduced here. The standard is free to download from ETSI.

What it makes you log

Logging duty

Paragraph 8 requires that the use of AI or other software materially affecting a consumer's economic behaviour, or an indistinguishable-from-human AI-generated digital character, be disclosed clearly, understandably and distinguishably in the advertisement itself. It names no log, record, event-recording capability or audit trail, and requires nothing to be demonstrated or produced on demand beyond the disclosure statement in the advertisement.

Kind
None
As of

What this law does

Drafted with AI

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page. How this site is made

Research summary

Legal information, not legal advice. This is LexLint's own research summary of a public legal source, and it creates no attorney-client relationship. For decisions that matter, consult qualified counsel in the relevant jurisdiction. About LexLint

A regulation amending the Ministry of Trade's Commercial Advertising and Unfair Commercial Practices Regulation, published in the Official Gazette on and in force from , adds a paragraph 8 to Article 18 requiring that where an advertisement uses artificial intelligence or other software in a way that significantly affects a consumer's economic behaviour regarding a good or service, or presents a digital character generated with artificial intelligence technologies that cannot be distinguished from a human being, this fact must be stated clearly, understandably, and in a manner distinguishable from the rest of the advertisement.

When LexLint raises it

When your app profile says your app generates content with AI.

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