TurkeyCommercial Advertising Regulation, AI Disclosure Duty
Art. 18/8, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (RG No. 33297, 1 Temmuz 2026)
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What follows is LexLint's own research summary of this law, not legal advice.
In force 53 days, effective 1 August 2026.
An AI transparency rule binding private bodies.
As of 6 September 2026.
What it requires
- Where an advertisement directed at consumers in Turkey uses artificial intelligence or other software in a way that significantly affects a consumer's economic behaviour, or presents an AI-generated digital character that a consumer could mistake for a real human being, disclose that fact clearly, understandably, and in a manner distinguishable from the rest of the advertisement.
What it reaches
Obligation class
Disclosure, Content labelling
What it makes you log
Logging duty
Paragraph 8 requires that the use of AI or other software materially affecting a consumer's economic behaviour, or an indistinguishable-from-human AI-generated digital character, be disclosed clearly, understandably and distinguishably in the advertisement itself. It names no log, record, event-recording capability or audit trail, and requires nothing to be demonstrated or produced on demand beyond the disclosure statement in the advertisement.
- Kind
- None
- As of
- 22 September 2026
Who checks it
Audit expectation
none
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
A regulation amending the Ministry of Trade's Commercial Advertising and Unfair Commercial Practices Regulation, published in the Official Gazette on 1 July 2026 and in force from 1 August 2026, adds a paragraph 8 to Article 18 requiring that where an advertisement uses artificial intelligence or other software in a way that significantly affects a consumer's economic behaviour regarding a good or service, or presents a digital character generated with artificial intelligence technologies that cannot be distinguished from a human being, this fact must be stated clearly, understandably, and in a manner distinguishable from the rest of the advertisement.
When LexLint raises it
generates_contentautomated_outreach
Read the law
official regulation text, Official Gazette (Resmi Gazete) No. 33297, Ministry of Trade
Every line above is drawn from the primary source linked here, read on the date shown. This is a research summary, not legal advice.