Law / United States / New Jersey

A4015/S3413, New Jersey Kids Code Act

New Jersey Kids Code Act, A4015/S3413 (2026), supplementing N.J. Stat. Ann. Title 56 (Third Reprint)

An age-appropriate design code rule binding private bodies.

Private right of action
Yes

As of .

What it requires

  • This binds a covered online service provider: an entity that conducts business in New Jersey, whose online services are reasonably likely to be accessed by a child or minor, and that has annual gross revenue above $25,000,000 or annually processes the personal data of at least 25,000 consumers or households.
  • Configure all default privacy settings for a covered child and covered minor to the highest level of privacy: not display the location of the child or minor to other users, not display the users connected to them, disable search engine indexing of the account and disable interaction counts, and, if you use an algorithmic recommendation system to select, recommend or prioritize media or contacts between users, not display the account's content or media to a covered adult other than a parent and prohibit direct messaging with a covered adult other than a parent, unless the child or minor has expressly and unambiguously chosen otherwise.NIST Privacy FrameworkGV.PO-P2
  • Do not offer a covered child or covered minor a single setting that makes several default privacy settings less protective at once, and do not prompt them to make a privacy setting less protective unless the change is needed for a service or feature they or a parent have expressly requested.NIST Privacy FrameworkCT.PO-P3
  • Offer a covered child or covered minor individual privacy settings to block specific users from accessing or interacting with their media and from communicating with them, including by direct message.NIST Privacy FrameworkCT.PO-P3
  • Provide a prominent and accessible user interface for a covered child, covered minor and parent to report harms experienced on the online service.no control in the NIST Privacy Framework
  • Do not send notifications to a covered child or covered minor by default, between 10:00 p.m. and 6:00 a.m., or on a weekday between Labor Day and Memorial Day between 8:00 a.m. and 4:00 p.m.no control in the NIST Privacy Framework
  • Do not target, or allow an advertiser to target, an advertisement to a covered child or covered minor for narcotic drugs, tobacco products, gambling or alcohol, and do not use dark patterns in regard to a covered child or covered minor.NIST Privacy FrameworkCT.PO-P1
  • Do not use the personal data of a covered child or covered minor for any reason other than the reason for which it was collected, and process or retain only the minimum amount needed for the specific features they have knowingly engaged.NIST Privacy FrameworkCT.PO-P1
  • Do not use the personal data of a covered child or covered minor to select, recommend or prioritize media with an algorithmic recommendation system except on the grounds the Act lists, and give them and their parent an interface to set preferences for and review the data behind that system.NIST Privacy FrameworkCT.PO-P1NIST Privacy FrameworkCT.PO-P3
  • If you collect personal data to verify a user's age, use it for nothing else and delete it not later than 15 days after verifying the age.NIST Privacy FrameworkCT.DM-P5NIST Privacy FrameworkCT.PO-P1
  • Give a covered child or covered minor a prominent and accessible mechanism to have an account unpublished or permanently deleted, using the same number of steps or fewer than creating the account.NIST Privacy FrameworkCT.PO-P3
  • Give a covered child or covered minor a prominent and constant real-time signal when precise geolocation information is collected or used or when their online activity is monitored by any individual, including a parent.NIST Privacy FrameworkCM.AW-P3
  • Take all reasonable steps to ensure that your use of a covered child's or covered minor's personal data and the design of a covered design feature do not result in compulsive use.no control in the NIST Privacy Framework

These lines are LexLint's reading of the law's text, as of .

In the frameworks

NIST Privacy Framework
  • GV.PO-P2Processes to instill organizational privacy values within system/product/service development and operations are established and in place.
  • CT.PO-P1Policies, processes, and procedures for authorizing data processing (e.g., organizational decisions, individual consent), revoking authorizations, and maintaining authorizations are established and in place.
  • CT.PO-P3Policies, processes, and procedures for enabling individuals’ data processing preferences and requests are established and in place.
  • CT.DM-P5Data are destroyed according to policy.
  • CM.AW-P3System/product/service design enables data processing visibility.

Our reading of where this law's duties sit in each framework, and in the NIST Privacy Framework, line by line beside each duty above. It never says that running a control meets the law. How we read a framework against the law

Who enforces it

Enforcement body

New Jersey Attorney General, under the Consumer Fraud Act; a covered child or covered minor injured by a violation, or the Attorney General or a parent on their behalf, may also bring a civil action.

What it reaches

Age threshold

18

Covered services

Online services that are accessible to the public through the Internet, display content generated by account holders, have an account holder in New Jersey and let account holders interact with content associated with other account holders as a central feature, offered by an entity that conducts business in New Jersey, whose services are reasonably likely to be accessed by a child or minor, and that meets the revenue or consumer-count threshold.

What this law does

Drafted with AI

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page. How this site is made

Research summary

Legal information, not legal advice. This is LexLint's own research summary of a public legal source, and it creates no attorney-client relationship. For decisions that matter, consult qualified counsel in the relevant jurisdiction. About LexLint

The Act may be cited as the New Jersey Age-Appropriate Design Code. It binds a covered online service provider, which is an entity that conducts business in New Jersey, offers online services reasonably likely to be accessed by a child or minor, and has annual gross revenue above $25,000,000 or annually processes the personal data of at least 25,000 consumers or households.

An online service is a service or product that is accessible to the public through the Internet, displays content generated by account holders, and lets account holders interact with content associated with other account holders as a central feature. A covered online service provider does not include an entity that solely provides a direct messaging service or product. The Act does not apply to a federal, State, tribal or local government entity in the ordinary course of operations.

A covered online service provider must configure all default privacy settings for a covered child and covered minor to the highest level of privacy. It must prohibit the display of a covered child's or covered minor's location to other users unless the child or minor has chosen to share it with a specific user. It must establish a prominent and accessible user interface for a covered child, covered minor and parent to report harms experienced on the online service.

It must not send notifications to a covered child or covered minor by default. It must not send notifications to a covered child or covered minor between 10:00 p.m. and 6:00 a.m. or, on a weekday between Labor Day and Memorial Day, between 8:00 a.m. and 4:00 p.m. It must not target, or allow an advertiser to target, an advertisement to a covered child or covered minor for narcotic drugs, tobacco products, gambling or alcohol.

It must not use dark patterns in regard to a covered child or covered minor. It must not use the personal data of a covered child or covered minor for any reason other than the reason for which the data was collected. It must not use that personal data to select, recommend or prioritize media with an algorithmic recommendation system except on the grounds the Act lists.

It must process or retain only the minimum amount of that personal data that is necessary to provide the specific features of the online service with which the child or minor has knowingly engaged. A provider that collects personal data to verify a user's age must not use it for any other purpose and must delete it not later than 15 days after verifying the age.

It must provide a prominent and accessible mechanism for a covered child or covered minor to request that the account be unpublished or permanently deleted. It must take all reasonable steps to ensure that its use of a covered child's or covered minor's personal data and the design of a covered design feature do not result in compulsive use.

It must give a covered child or covered minor a prominent and constant real-time signal when precise geolocation information is being collected or used, or when the child's or minor's online activity is being monitored by any individual, including a parent. A violation of the Act or of rules adopted under it is an unlawful practice and a violation of P.L.1960, c.39 (C.56:8-1 et seq.), the New Jersey Consumer Fraud Act.

The Attorney General has the same authority to conduct civil investigations, bring civil actions and enter into assurances of discontinuance as under that Act. A covered child or covered minor injured by a violation may bring a civil action against the covered online service provider, as may the Attorney General or a parent on the child's or minor's behalf.

For a negligent or greater violation, a court may award $5,000 per violation or treble damages, whichever is greater, together with punitive damages for reckless or knowing violations, injunctive and declaratory relief, and attorney's fees and litigation costs. Governor Sherrill signed the Act on . The Act takes effect on the first day of the 13th month following the date of enactment, which for an enactment on is .

When LexLint raises it

When your app profile says your app operates a social platform or serves under-18s.

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