Law / United States /
Arkansas
Act 159 of 2025 (HB 1071), AI-Generated Replicas Amendment to Publicity Rights Act
Ark. Code Ann. §§ 4-75-1103, 4-75-1110, 4-75-1112
In force since .
An AI prohibited practices rule binding public and private bodies.
- Criminal exposure
- No
- Obligation class
- Prohibition
- Audit expectation
- none
- Setting the rule reaches
- General
What it requires
- Do not reproduce, generate, or use an individual's photograph, likeness, or voice, including an artificial-intelligence-generated reproduction or simulation, without authorization under the Frank Broyles Publicity Rights Protection Act of 2016.
- If you operate a system or network that hosts content from others, your exemption ends once you have actual knowledge that a photograph, voice, or likeness on your system violates the Act.
These lines are LexLint's reading of the law's text.
In the frameworks
- NIST AI RMF
- MAP 3.3Targeted application scope is specified and documented based on the system’s capability, established context, and AI system categorization.
- NIST AI 600-1
- GAI-RISK-08Information Integrity
- GAI-RISK-11Obscene, Degrading, and/or Abusive Content
- MIT mitigations Draft
- NIST Privacy Framework
- CT.PO-P1Policies, processes, and procedures for authorizing data processing (e.g., organizational decisions, individual consent), revoking authorizations, and maintaining authorizations are established and in place.
- FINOS AIGF
- AIR-PREV-005System Acceptance Testing
- ETSI EN 304 223
Our reading of where this law's duties sit in each framework. It never says that running a control meets the law. How we read a framework against the law
Identifiers refer to ETSI EN 304 223 V2.1.1 (2025-12), © ETSI 2025, all rights reserved. ETSI owns the standard; no ETSI text (titles or sentences) is reproduced here. The standard is free to download from ETSI.
What it makes you log
Logging duty
Act 159 amends the Frank Broyles Publicity Rights Protection Act's definitions to reach an AI-generated photograph, likeness, or voice, and narrows the safe harbor for a system or network provider. It imposes no duty to create, keep, or produce a log or record of any kind; a provider's safe harbor turns on actual knowledge of a violation, not on a kept record.
- Kind
- None
- As of
What this law does
Act 159 amends the Frank Broyles Publicity Rights Protection Act of 2016 so that the Act's existing definitions of "likeness" and "photograph" expressly include a reproduction generated through artificial intelligence, and adds a new definition of "voice" that reaches a simulation of an individual's voice, including an AI-generated simulation, whether or not it contains the person's actual voice.
It also narrows a safe harbor for a system or network provider, so that a provider loses that protection once it has actual knowledge that a photograph, voice, or likeness on its system violates the Act. Approved .
When LexLint raises it
When your app profile says your app generates audio with AI, generates images with AI or generates video with AI.
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