Duty LXD-5867
Generates audio with AI, in Maine
Maine Chatbot Disclosure Actsince 2 lines
10 M.R.S. § 1500-DD · Read the law's page
- Clearly and conspicuously notify a consumer that they are not engaging with a human being if you use an AI chatbot, or any other technology simulating human conversation, to engage with them in trade or commerce in a way that could mislead a reasonable consumer into believing otherwise.
- A violation is enforced as an unfair trade practice under Maine's Unfair Trade Practices Act.
Use of artificial intelligence in therapy or psychotherapy servicessince 4 lines
10 M.R.S. § 1500-EE · Read the law's page
- Do not provide, advertise, or otherwise offer therapy or psychotherapy services to the public, including through Internet-based artificial intelligence, unless the services are provided by a professional licensed in Maine to practice psychotherapy or behavioral health therapy.
- If you are a Maine-licensed therapy professional using AI for supplementary support such as session notes, give the client written disclosure and get consent first, and never let AI make an independent therapeutic decision, interact directly with the client in therapeutic communication, or generate a treatment recommendation without your review and approval.
- AI use limited to administrative tasks such as scheduling or billing needs no client consent.
- An exception applies only to an AI-based intervention used solely within an institutional-review-board-approved research project.
Synthetic media disclosure in campaign advertisingsince 4 lines
21-A M.R.S. § 1014, sub-§ 5-C · Read the law's page
- Include the disclosure THIS COMMUNICATION CONTAINS AUDIO, VIDEO AND/OR IMAGES THAT HAVE BEEN MANIPULATED OR ALTERED on a political public communication that already requires a disclosure under Maine campaign-finance law, whenever it contains synthetic media of a candidate.
- Synthetic media here means an image, audio recording, or video recording of a candidate that is likely to deceive a reasonable person about what the candidate said or did, or that gives a materially different impression than the unaltered original; satire and parody are excluded.
- A violation may draw a civil penalty of up to 500% of the expenditure on the communication, higher than the standard 100% cap for other disclosure violations under this section.
- A broadcaster or newspaper is liable only if it broadcasts or publishes the communication with actual knowledge that it contains synthetic media.