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Law / Turkey

Commercial Advertising Regulation, AI Deepfake Endorsement Ban

Art. 18/12, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (RG No. 33297, 1 Temmuz 2026)

In force since .

An AI prohibited practices rule binding private bodies.

Obligation class
Prohibition
Audit expectation
none
Setting the rule reaches
Advertising

What it requires

  • Do not advertise a good or service in Turkey using an AI-generated digital copy of a real person that falsely presents that person as having personally experienced, used, or recommended it.

These lines are LexLint's reading of the law's text.

In the frameworks

NIST AI RMF
  • MAP 3.3Targeted application scope is specified and documented based on the system’s capability, established context, and AI system categorization.
NIST AI 600-1
MIT mitigations Draft
  • 1.5Safety Decision Frameworks
  • 3.3Access Management
FINOS AIGF
ETSI EN 304 223
  • 5.1.2-1Business need and security risks written down and assessed before deciding to build an AI system.
  • 5.1.4-5End-users told which uses of the system are prohibited.

Our reading of where this law's duties sit in each framework. It never says that running a control meets the law. How we read a framework against the law

Identifiers refer to ETSI EN 304 223 V2.1.1 (2025-12), © ETSI 2025, all rights reserved. ETSI owns the standard; no ETSI text (titles or sentences) is reproduced here. The standard is free to download from ETSI.

What it makes you log

Logging duty

The cited paragraph bans an advertisement in which an AI-generated digital copy of a real person is presented, contrary to fact, as having personally experienced or used, or recommended, a good or service. It is an outright prohibition; it names no log, record, event-recording capability or audit trail, and requires nothing to be demonstrated or produced on demand.

Kind
None
As of

What this law does

Drafted with AI

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page. How this site is made

Research summary

Legal information, not legal advice. This is LexLint's own research summary of a public legal source, and it creates no attorney-client relationship. For decisions that matter, consult qualified counsel in the relevant jurisdiction. About LexLint

The same July 2026 amendment adds a paragraph 12 to Article 18 of the Commercial Advertising and Unfair Commercial Practices Regulation, prohibiting an advertisement in which a digital copy of a real person, created using artificial intelligence technologies, is presented, contrary to fact, as having personally experienced or used a good or service, or as having recommended it.

When LexLint raises it

When your app profile says your app generates audio with AI, generates images with AI or generates video with AI.

Back to the example  ·  Lint your app

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