TurkeyCommercial Advertising Regulation, AI Deepfake Endorsement Ban
Art. 18/12, Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği (RG No. 33297, 1 Temmuz 2026)
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What follows is LexLint's own research summary of this law, not legal advice.
In force 53 days, effective 1 August 2026.
An AI prohibited practices rule binding private bodies.
As of 6 September 2026.
What it requires
- Do not advertise a good or service in Turkey using an AI-generated digital copy of a real person that falsely presents that person as having personally experienced, used, or recommended it.
What it reaches
Obligation class
Prohibition
What it makes you log
Logging duty
The cited paragraph bans an advertisement in which an AI-generated digital copy of a real person is presented, contrary to fact, as having personally experienced or used, or recommended, a good or service. It is an outright prohibition; it names no log, record, event-recording capability or audit trail, and requires nothing to be demonstrated or produced on demand.
- Kind
- None
- As of
- 22 September 2026
Who checks it
Audit expectation
none
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
The same July 2026 amendment adds a paragraph 12 to Article 18 of the Commercial Advertising and Unfair Commercial Practices Regulation, prohibiting an advertisement in which a digital copy of a real person, created using artificial intelligence technologies, is presented, contrary to fact, as having personally experienced or used a good or service, or as having recommended it.
When LexLint raises it
generates_content
Read the law
official regulation text, Official Gazette (Resmi Gazete) No. 33297, Ministry of Trade
Every line above is drawn from the primary source linked here, read on the date shown. This is a research summary, not legal advice.