European UnionAudiovisual Media Services Directive (AVMSD), Articles 6a and 28b
Directive 2010/13/EU, as amended by Directive (EU) 2018/1808, Articles 6a and 28b
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In force since 19 September 2020.
An adult content age verification (AV) rule binding private bodies.
As of 15 July 2026.
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
Requires member states to ensure audiovisual media services and video sharing platforms take appropriate measures, such as age verification tools, parental controls, and restricted broadcast times, so that content that may impair minors' physical, mental, or moral development is not normally seen or heard by them, with the strictest measures required for the most harmful content such as gratuitous violence and pornography.
Also bars processing minors' personal data for profiling or behaviourally targeted advertising. Member states had to transpose the 2018 amendments by 19 September 2020; national regulators, including France's Arcom, cite this directive as the legal basis for requiring pornography age verification, with specific national enforcement actions recorded in each jurisdiction's own file rather than here.
Who enforces it
Enforcement body
National audiovisual and media regulators designated by each member state
Litigation
- Court
- Court of Justice of the European Union
- Docket
- Joined Cases C-188/24 WebGroup Czech Republic and NKL Associates and C-190/24 Coyote System
- Posture
- Judgment of 16 June 2026 on a preliminary reference from the French Conseil d'État: the e-Commerce Directive's country of origin principle does not prevent a member state from imposing targeted, proportionate age verification requirements on pornographic websites established in another member state, confirming that effective age verification to protect minors is a legitimate, proportionate objective.
What it reaches
Age threshold
18
Covered services
Audiovisual media service providers and video sharing platform providers under a member state's jurisdiction.
Also on the record
EEA status
- Annex
- XI.V
- Status
- Incorporated
- Force date
- 1 May 2025
- Joint committee decision number
- 337/2022
- Source link
- https://www.efta.int/eea-lex/32018l1808
- Decision date
- 9 December 2022
When LexLint raises it
publishes_adult_content
Read the law
official directive text, EUR-Lex
Every line above is drawn from the primary source linked here, read on the date shown. This is a research summary, not legal advice.