EstoniaReklaamiseadus (Advertising Act), Political Advertising Regulation Supervision and Fines
Reklaamiseadus, RT I 2008, 15, 108, § 30(2-1) to (2-3) and § 34-1
In force since .
A transparency and process rule binding private bodies.
- Obligation class
- Disclosure
As of .
What it requires
- If you are a provider of political advertising services, meet the obligations of Articles 5 to 17 and Article 21 of Regulation (EU) 2024/900, including the mechanism that lets people notify you of a political advertisement that does not comply (Article 15), which Section 34-1 of the Reklaamiseadus backs with a fine.
If you get it wrong
Penalty structure
Section 34-1(2) sets the maximum fine for a legal person at six percent of its worldwide turnover in the preceding financial year, and Section 34-1(1) sets it at six percent of income in the preceding calendar year for a natural person.
- Rule
- Turnover pct only
- As of
- Turnover percentage cap
- 6
Who enforces it
Enforcement body
The Consumer Protection and Technical Regulatory Authority (Tarbijakaitse ja Tehnilise Järelevalve Amet), which Section 30(2-1) charges with state supervision of Articles 5 to 17 and 21 of Regulation (EU) 2024/900 and which Section 30(2-2) makes the national contact point.
What this law does
Section 30(2-1) makes the Consumer Protection and Technical Regulatory Authority (Tarbijakaitse ja Tehnilise Järelevalve Amet) the supervisor of compliance with the obligations in Articles 5 to 17 and Article 21 of Regulation (EU) 2024/900 on the transparency and targeting of political advertising. Section 30(2-2) makes the Authority the national contact point within the meaning of Article 22(9), second subparagraph, of the Regulation.
Section 30(2-3) lets the Authority ask the Party Financing Supervision Committee (Erakondade Rahastamise Järelevalve Komisjon) for an opinion on whether a published advertisement is political advertising within the meaning of Article 3 of the Regulation. Section 34-1(1) punishes a failure to meet the obligations in Articles 5 to 17 and Article 21 of the Regulation with a fine of up to six percent of a natural person's income in the preceding calendar year.
Section 34-1(2) sets the fine for a legal person that commits the same act at up to six percent of its worldwide turnover in the preceding financial year. The provisions took effect on .
When LexLint raises it
When your app profile says your app operates a social platform.