Law / United States / 
Wisconsin
2025 Wisconsin Act 69, Disclosure of Technology-Altered Real Estate Advertising
An AI transparency rule binding private bodies.
- Obligation class
- Content labelling
- Setting the rule reaches
- Advertising
As of .
What it requires
- Disclose, in all advertising, whether it has been altered or modified using technology, including artificial intelligence, to add, remove, or change elements of the property in a way that creates a false or misleading impression of the property.
These lines are LexLint's reading of the law's text, as of .
If you get it wrong
Criminal exposureYes
Criminal exposure note
A violation of any provision of Wisconsin's real estate practice chapter, this disclosure duty included, may be fined not more than $5,000 or imprisoned for not more than 6 months, or both (Wis. Stat. § 452.17(3)).
What this law does
A real estate licensee must disclose, in all advertising, whether the advertising has been altered or modified using technology, including artificial intelligence, to add, remove, or change elements of the property in a way that creates a false or misleading impression of the property. The duty was added to Wisconsin's real estate practice statutes by an act enacted on , and takes effect on .
When LexLint raises it
When your app profile says your app generates content with AI.