Law / United States / 
Missouri
15 CSR 60-18, Attorney General Age Verification Rule
In force since .
An adult content age verification (AV) rule binding private bodies.
- Private right of action
- No
- Penalties
- Civil penalties up to 10,000 dollars per day in violations, capped per entity per day
- Audit expectation
- none
What it requires
- Applies to a commercial entity that operates a website, application, or self-contained sexual content segment where 33 percent or more of the content is pornographic for minors.
- Perform reasonable age verification of users as 18 or older; operating without it is an unfair practice under the Merchandising Practices Act.
These lines are LexLint's reading of the law's text.
Who enforces it
Enforcement body
Missouri Attorney General under the Merchandising Practices Act, Chapter 407 RSMo
Settledness
The rule is issued by the Attorney General, who also enforces it.
- As of
- Open questions
- How is a "substantial portion" of material pornographic for minors under 15 CSR 60-18.020(1), defined in 15 CSR 60-18.010(4) as "thirty-three percent (33%) or more of the total amount of data publicly available on a website", measured for a site that mixes such material with other content, by data volume, number of items or running time?
- What must an operator know, or recklessly disregard, about whether its website, application or self-contained sexual content segment "contains a substantial portion of material pornographic for minors" before the age verification duty in 15 CSR 60-18.020(1) applies?
What it reaches
Age threshold
18
Covered services
Websites, applications, or self-contained sexual content segments where 33 percent or more of content is pornographic for minors
How the hook was established
express
What makes it apply
Place of effect
Verification methods
Digital ID, Gov ID, Transactional data
What it makes you log
Log retention
15 CSR 60-18.020(2), which binds the covered person or entity and any third party that performs the verification.
- As of
- Basis
- Purpose bound
- Prohibits retaining
- Any identifying information of the individual whose age is being verified, unless retention is otherwise required by law or a court order
Logging duty
Rule 60-18.020(2) forbids the entity or its third-party verifier to retain identifying information of the person whose age is verified, unless a law or court order requires it. The rule names no record of the check: rule 60-18.030(2) lets an entity show an alternative method is equally effective, which is a showing to the Attorney General, not a kept record.
- Kind
- None
- As of
What this law does
Missouri Attorney General rule declaring it an unfair practice under the Merchandising Practices Act for a commercial entity to operate a website or application where a substantial portion (33 percent or more) of content is pornographic for minors without reasonable age verification of users as 18 or older.
When LexLint raises it
When your app profile says your app publishes adult content.
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