Law / United States / 
Missouri
15 CSR 60-18, Attorney General Age Verification Rule
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In force 10 months, effective 30 November 2025.
An adult content age verification (AV) rule binding private bodies.
As of 15 July 2026.
What this law does
Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.
Missouri Attorney General rule declaring it an unfair practice under the Merchandising Practices Act for a commercial entity to operate a website or application where a substantial portion (33 percent or more) of content is pornographic for minors without reasonable age verification of users as 18 or older.
If you get it wrong
Private right of actionNo
Penalties
Civil penalties up to 10,000 dollars per day in violations, capped per entity per day
Who enforces it
Enforcement body
Missouri Attorney General under the Merchandising Practices Act, Chapter 407 RSMo
What it reaches
Age threshold
18
Covered services
Websites, applications, or self-contained sexual content segments where 33 percent or more of content is pornographic for minors
Verification methods
Digital ID, Gov ID, Transactional data
When LexLint raises it
publishes_adult_content
Read the law
Official Missouri Secretary of State Code of State Regulations text
Every line above is drawn from the primary source linked here, read on the date shown. This is a research summary, not legal advice.