Law / United States / 
Michigan
House Bill 6099, surveillance pricing in the display of the total price of a consumer item under the Shopping Reform and Modernization Act
Before the second chamber, dated , as of .
A data subject rights rule binding private bodies.
- Obligation class
- Prohibition
- Audit expectation
- none
As of .
Where it has got to
The text described here is As passed by the House, substitute H-2, published .
Locally, this stage is referred to the Senate Committee on Economic and Community Development.
The stage above is recorded at www.legislature.mi.gov.
The House passed the bill on and the Senate referred it to its Committee on Economic and Community Development on . The bill is tie-barred to House Bill 6098.
What it requires
- As passed by the House, HB 6099 bars a person from using surveillance pricing, a pricing system that increases the price of a consumer item based on an individual's personal identifiable data, in the display of the total price of a consumer item offered for sale at retail.
- Dynamic pricing, taxes, delivery fees and retailer loyalty programs are outside the definition.
These lines are LexLint's reading of the law's text, as of .
What it makes you log
Logging duty
The bill states no duty to create, keep, or produce a log or record of pricing decisions.
- Kind
- None
- As of
What this law does
House Bill 6099 of 2026 passed the House on , by a vote of 92 to 15. The Senate referred it to its Committee on Economic and Community Development on . As passed by the House, new section 7(3) of the Shopping Reform and Modernization Act bars a person from using surveillance pricing in the display of the total price of a consumer item offered for sale at retail.
Surveillance pricing is a pricing system that increases the price of a consumer item based on an individual's personal identifiable data, such as device type, IP address, individual cookies, geolocation, search history or purchasing habits. Surveillance pricing does not include dynamic pricing, taxes, delivery fees or a retailer loyalty program. The private actions in section 12 of the act do not apply to a violation of section 7(3). The bill takes effect 30 days after it is enacted. It does not take effect unless House Bill 6098 is also enacted.
When LexLint raises it
When your app profile says your app tracks devices or processes personal data.