SwedenLag (2025:1408) med kompletterande bestämmelser till EU:s förordning om politisk reklam (Act Supplementing the Political Advertising Regulation)
Lag (2025:1408) med kompletterande bestämmelser till EU:s förordning om politisk reklam
In force since .
A transparency and process rule binding public and private bodies.
- Obligation class
- Disclosure
As of .
What it requires
- As a provider of political advertising services, meet the obligations of Articles 7(1) (first sentence), 7(2), 9(1), 9(3), 11(1), 11(3), 12(1), 12(3), 12(4), 13(2) to (4), 14(1) and 21(1) of Regulation (EU) 2024/900 as originally worded, the articles for which section 11 of the Lag (2025:1408) provides a sanction fee, and any commitment you have made binding with the competent authority.
- Follow the competent authority's orders to end an infringement and its remedial measures under sections 5 and 6, and keep premises available for an inspection the authority orders under section 7.
If you get it wrong
Penalty structure
Section 13 sets the sanction fee at no less than SEK 5,000 and no more than 6 percent of the provider's global annual turnover in the preceding financial year.
- Rule
- Turnover pct only
- As of
- Minimum
- 5,000
- Currency
- SEK
- Turnover percentage cap
- 6
Who enforces it
Enforcement body
The Swedish Agency for Media (Mediemyndigheten), the competent authority under Article 22(3) and (4) of the Regulation under Förordning (2025:1410), section 4.
What this law does
The Act supplements Regulation (EU) 2024/900 on the transparency and targeting of political advertising. Section 4 makes the authority or authorities the government designates the competent authority under Article 22(3) and (4) of the Regulation. Section 4 also notes that Article 22(1) of the Regulation makes the data protection supervisory authorities competent to supervise Articles 18 and 19.
Under Förordning (2025:1410), section 4, the Swedish Agency for Media (Mediemyndigheten) is the competent authority under Article 22(3) and (4). Section 6 gives the competent authority, beyond the powers in Article 22(5), the power to carry out inspections, decide remedial measures, charge sanction fees and attach periodic penalties to orders.
Section 11 allows a sanction fee from a provider of political advertising services that breaches an obligation under Article 7(1) first sentence, 7(2), 9(1), 9(3), 11(1), 11(3), 12(1), 12(3), 12(4), 13(2) to (4), 14(1) or 21(1) of the Regulation as originally worded. Section 13 sets the sanction fee at a minimum of SEK 5,000 and a maximum of 6 percent of the provider's global annual turnover in the preceding financial year.
Section 10 caps a periodic penalty at 5 percent of the average global daily turnover or daily income per day. Section 18 makes the Administrative Court in Stockholm (Förvaltningsrätten i Stockholm) the competent court. The Act took effect on . A sanction fee may be decided only for breaches that took place after the Act took effect.
When LexLint raises it
When your app profile says your app operates a social platform.