Saudi ArabiaPersonal Data Protection Law, right to stop marketing and advertising
Royal Decree No. M/19, Art. 25; Implementing Regulations Arts. 28-29
In force.
A data subject rights rule binding public and private bodies.
- Audit expectation
- none
What it requires
- An app that sends advertising, awareness or direct marketing material to an individual in Saudi Arabia must give the individual a free mechanism to stop receiving it that is as simple and easy as the procedure for consenting, and must stop sending as soon as the individual asks or withdraws consent.
These lines are LexLint's reading of the law's text.
What it makes you log
What the log must hold
Consent or opt-out state
Logging duty
Article 28(3)(e) requires the Controller to keep material evidence of the targeted recipient's consent to receive advertising or awareness material. It names no format, retention period or recipient of the evidence.
- Kind
- Implicit
- As of
- Provision
- Implementing Regulations Article 28(3)(e)
- Trigger
- consent_or_optout
What this law does
Law Article 25 bars a Controller from using a Data Subject's personal means of communication, including post and email, to send advertising or awareness-raising materials unless the conditions it lists are met. Law Article 25(2) makes it a condition that the sender provide a clear mechanism, as set out in the Regulations, that enables the targeted recipient to request stopping such materials.
Implementing Regulations Article 28(3)(c) requires a Controller to halt sending advertising or awareness material immediately upon the targeted recipient's request. Implementing Regulations Article 28(3)(d) provides that halting reception of advertising or awareness material is free of charge. Implementing Regulations Article 29(3) requires a Controller to halt sending marketing material without undue delay when the Data Subject withdraws their consent for Direct Marketing.
When LexLint raises it
When your app profile says your app sends automated outreach or processes personal data.
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