South KoreaAct on Labeling and Advertising of Foods, Article 8(1)(11) (advertising that uses AI-generated virtual persons as experts)
Act on Labeling and Advertising of Foods, Article 8(1)(11)
An AI sector rules rule binding public and private bodies.
- Obligation class
- Prohibition
- Audit expectation
- none
- Setting the rule reaches
- Advertising
What it requires
- Not yet in force: from , do not advertise a food or related product using AI-generated virtual sound, images or video, difficult to distinguish from reality, that could make people believe a doctor, dentist, oriental-medicine doctor, veterinarian, pharmacist, herbal pharmacist, university professor or other related expert guarantees, recommends or uses it.
These lines are LexLint's reading of the law's text.
What it makes you log
Logging duty
Article 8(1)(11) bars a category of food advertisement. It states no duty to create, keep or later produce a log or record.
- Kind
- None
- As of
What this law does
From , no one may run a label or advertisement on matters such as a food's name, manufacturing method and ingredients that uses AI-generated virtual sound, images or video difficult to distinguish from reality to make people believe that a doctor, pharmacist, university professor or other related expert endorses, recommends or uses the food. The amending Act, numbered 21707, was promulgated on .
When LexLint raises it
When your app profile says your app generates audio with AI, generates images with AI or generates video with AI.
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