South KoreaCosmetics Act, Article 13(1)(4) (advertising that uses AI-generated virtual persons as experts)
Cosmetics Act, Article 13(1)(4)
An AI sector rules rule binding private bodies.
- Obligation class
- Prohibition
- Audit expectation
- none
- Setting the rule reaches
- Advertising
What it requires
- Not yet in force: from , do not advertise a cosmetic using AI-generated virtual sound, images or video, difficult to distinguish from reality, that could make people believe a doctor, dentist, oriental-medicine doctor, veterinarian, pharmacist, herbal pharmacist, university professor or other related expert guarantees, recommends or uses it.
These lines are LexLint's reading of the law's text.
What it makes you log
Logging duty
Article 13(1)(4) bars a category of cosmetics advertisement. It states no duty to create, keep or later produce a log or record.
- Kind
- None
- As of
What this law does
From , a cosmetics business operator or seller may not run an advertisement that uses AI-generated virtual sound, images or video difficult to distinguish from reality to make people believe that a doctor, pharmacist, university professor or other related expert endorses, recommends or uses a cosmetic. The amending Act, numbered 21709, was promulgated on .
When LexLint raises it
When your app profile says your app generates audio with AI, generates images with AI or generates video with AI.
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