AI transparency
Synthetic Media Disclosure in Electioneering Communications
KRS 117.322official text, Kentucky Revised Statutes (KRS 117.322)
In force since 24 March 2025. Binds public and private bodies.
What this law does
Created by 2025 Ky. Acts ch. 66 (Senate Bill 4) and effective March 24, 2025, the same emergency-clause Act that also directs Commonwealth-agency AI governance, KRS 117.322 lets a candidate for elected office whose appearance, action, or speech is altered through synthetic media in an electioneering communication seek an injunction or other equitable relief against the communication's sponsor requiring a disclosure that is clear and conspicuous and placed in or alongside the content so a user is likely to notice it, and lets a prevailing plaintiff recover attorney's fees and costs.
The medium disseminating the communication and its advertising sales representative are not liable except where they intentionally remove a required disclosure or, intending to deceive, alter content so that it becomes synthetic media, and an interactive computer service keeps its federal Communications Decency Act section 230 exemption. It is an affirmative defense that the communication already carries the required disclosure.
Failing to comply with a court's order to include the disclosure is punishable as a Class D felony under KRS 121.990(3). The section was amended again by 2026 Ky. Acts ch. 161, effective July 15, 2026.
What it requires