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Law / United States / Utah

SB 226 (2025), required disclosures for generative AI in consumer transactions

Utah Code 13-77-103 to 13-77-104

A citation is an address, not a summary. The first part names the law; what follows narrows it to the exact section, article or paragraph.

What follows is LexLint's own research summary of this law, not legal advice.

In force since 7 May 2025.

An AI transparency rule binding private bodies.

As of 8 September 2026.

What it requires

  • Disclose that the individual is interacting with generative AI when they ask clearly and unambiguously, if you use generative AI to interact with someone in a consumer transaction
  • Disclose proactively and prominently, verbally or in writing as applicable, if you work in a state-regulated occupation and the interaction is high risk
  • High risk here means collecting sensitive health, financial, or biometric information, or giving advice relied on for significant decisions
  • A safe harbor applies where the generative AI clearly and conspicuously discloses its non-human nature throughout the interaction

What it makes you log

Logging duty

The disclosure duty and its safe harbor name no record. Neither requires a supplier to create, keep, or produce a log of an interaction or of a disclosure given.

Kind
None
As of
21 September 2026

Who checks it

Audit expectation

none

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

A supplier using generative AI to interact with an individual in a consumer transaction must disclose that the individual is interacting with generative AI, but only if the individual makes a clear and unambiguous request.

An individual in a state-regulated occupation must proactively and prominently disclose generative AI use, verbally or in writing as applicable, but only where the interaction meets the statute's high-risk definition (collection of sensitive health, financial, or biometric information, or advice relied on for significant decisions).

This duty was enacted by SB 226 (2025), which repealed a broader duty SB 149 (2024) had placed at the former Utah Code 13-2-12 inside the original Artificial Intelligence Policy Act. The 2026 session claimed Chapters 75 and 76 for the Franchise Protection Act and the App Store Accountability Act, so the compiled code now carries this same duty, unchanged in text and in its 7 May 2025 effective date, at Chapter 77, Utah Code 13-77-103 to 13-77-104.

SB 332 (2025) separately extended the sunset of the Artificial Intelligence Policy Act itself, Chapter 72, to 1 July 2027 without touching this disclosure duty. A safe harbor at 13-77-104 excuses a supplier whose generative AI clearly and conspicuously discloses its non-human nature throughout the interaction.

When LexLint raises it

  • deploys_chatbot
  • generates_content
  • high_risk_decisions

Read the law

enrolled bill text, Utah State Legislature (official), now codified at Utah Code 13-77-103 to 13-77-104

Every line above is drawn from the primary source linked here, read on the date shown. This is a research summary, not legal advice.

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