Law / United States / 
Texas
H.B. 3133 (2025), social media platform complaint system for explicit deep fake material
Tex. Bus. & Com. Code §§ 120.101, 120.1001, 120.102, 120.1015, 120.1025, 120.152
In force since .
An AI governance rule binding private bodies.
- How the hook was established
- express
- What makes it apply
- User location, Place of effect
- Obligation class
- Governance
- Audit expectation
- none
- Setting the rule reaches
- General
What it requires
- If you operate a social media platform, provide an easily accessible complaint system letting a user report explicit deep fake material, alongside illegal content and content-removal decisions.NIST AI RMFMEASURE 3.3
- Give clear, conspicuous, plain-language notice of that complaint system and how to use it.NIST AI RMFMEASURE 3.3
- On receiving a report of explicit deep fake material, immediately confirm to the user that you are aware of it, remove the reported content and any identical known copies, and provide the user a written status update within seven days.NIST AI RMFMANAGE 4.1
- If you determine reported content is explicit deep fake material, take measures to keep the same material from being posted again.NIST AI RMFMANAGE 4.1
- Failing these duties is a deceptive trade practice, actionable under the Deceptive Trade Practices-Consumer Protection Act.
These lines are LexLint's reading of the law's text.
In the frameworks
- NIST AI RMF
- MEASURE 3.3Feedback processes for end users and impacted communities to report problems and appeal system outcomes are established and integrated into AI system evaluation metrics.
- MANAGE 4.1Post-deployment AI system monitoring plans are implemented, including mechanisms for capturing and evaluating input from users and other relevant AI actors, appeal and override, decommissioning, incident response, recovery, and change management.
Our reading of where this law's duties sit in each framework, and in the NIST AI RMF, line by line beside each duty above. It never says that running a control meets the law. How we read a framework against the law
What it makes you log
Who may demand the log
Data subject
What the log must hold
Event time, Output reference, Decision basis
Logging duty
Section 120.101 requires the complaint system to let a user "track the status of the complaint," and Section 120.102(b)(3) ties the platform's seven-day written status update to the date the user submitted the report. Neither clause names a log, record, event recording, or audit trail, but tracking a complaint's status and computing a seven-day deadline from its submission date cannot be done without recording when the report was received and what has happened to it since.
- Kind
- Implicit
- As of
- Provision
- Tex. Bus. & Com. Code §§ 120.101, 120.102(b)(3)
- Trigger
- content_generation
What this law does
A social media platform must provide an easily accessible complaint system, with clear and conspicuous notice of it, letting a user report explicit deep fake material (deep fake material, meaning AI-altered or AI-created visual material made with intent to deceive, that depicts sexual conduct or exposes intimate parts).
On receiving such a report the platform must immediately confirm awareness to the user, remove the reported content and any identical known copies, and provide a status update within seven days; if the platform determines the content is not explicit deep fake material it may restore it, and if it determines the content is explicit deep fake material it must take measures to prevent the same material from being reposted.
A violation is a deceptive trade practice actionable under the Texas Deceptive Trade Practices-Consumer Protection Act. This chapter reaches only a social media platform with more than 50 million active United States users in a calendar month, so it binds a small number of the largest commercial platforms rather than every online service.
When LexLint raises it
When your app profile says your app operates a social platform, generates images with AI, generates video with AI or publishes adult content.
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