Law / United States / New York

Right of publicity, digital replica of a deceased performer

N.Y. Civ. Rights Law § 50-f

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What follows is LexLint's own research summary of this law, not legal advice.

In force 9 months, effective 19 December 2025.

An AI prohibited practices rule binding public and private bodies.

As of 6 September 2026.

What it requires

  • Do not use a deceased performer's digital replica in an audiovisual work, sound recording, or live musical performance without authorization from the applicable right holder.

If you get it wrong

Private right of actionYes

Statutory damages

Greater of $2,000 or the injured party's compensatory damages, plus disgorgement of the defendant's profits attributable to the unauthorized use; punitive damages may also be awarded.

As of
6 September 2026
Currency
USD
Per person minimum
2,000

What it reaches

How the hook was established

express

What makes it apply

Place of effect, Data subject residence

What it makes you log

Logging duty

The digital-replica liability standard in subdivisions 2(b) and (c) creates no duty to create, keep, or produce a log or record of a digital replica's creation or use, or of the right holder's authorization. Subdivision 7 separately requires a successor in interest or licensee to register a claim of rights with the secretary of state before bringing any action under this section, including one over a digital replica, and that registered claim becomes a public record; that registration duty runs to the person asserting the right, not to the person who created or used the replica, and predates the digital-replica provisions.

Kind
None
As of
21 September 2026

Who checks it

Audit expectation

none

What this law does

Drafted with AI from the cited sources under the direction of UnGovr staff. UnGovr holds editorial responsibility for this page.

A person who uses a deceased performer's digital replica, a newly created, computer-generated, highly realistic electronic representation of their voice or visual likeness, in an audiovisual work, sound recording, or live musical performance, knowing the use was unauthorized by the applicable right holder, is liable for the greater of $2,000 or the injured party's compensatory damages, plus disgorgement of the defendant's profits and, in the court's discretion, punitive damages.

The section exempts parody, satire, commentary, documentaries and similar works, and news, public affairs and political-campaign uses. The digital replica provisions were first enacted effective 23 December 2022 and were further revised, per the consolidated law page's own revision history, effective 19 December 2025.

When LexLint raises it

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Read the law

New York Consolidated Laws, Civil Rights Law, as published by the New York State Senate

Every line above is drawn from the primary source linked here, read on the date shown. This is a research summary, not legal advice.

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